Digital Marketing

The market trends behind E-commerce exponential growth

E-commerce seems to be the strongest arm of the retail industry, thanks to a consistent growth record in the recent past. Although Amazon has been taking an increasing interest in brick-and-mortar operations to help with inefficiencies in the delivery system, that interest is far less than that traditional retailers like Walmart have been exhibiting towards the online market. Brick-and-mortar businesses may be doing well, but e-commerce is doing much better.

The numbers speak for themselves, as all the three Internet-supported buying and selling processes – commerce, services, and delivery – all outperformed the S&P 500 over the past year. Internet-commerce, in particular, did exceptionally well, having appreciated 48.8 percent during the period, according to data from Zacks Investment Research.

Revenue-wise, the e-commerce industry grew 83.2 percent from 2014 to 2016, and growth margins are expected to remain relatively consistent throughout this year.

What’s going on?

Buyers and sellers influence the e-commerce scene in unique ways. If you’re thinking about diving into the booming industry, it helps first to take a quick glance at what’s going on.

  1. Mobile commerce

E-commerce is increasingly becoming reliant on mobile and wearables, as shoppers get accustomed to an “anytime, anywhere” system of shopping. Online stores and online payment machinery never close. Even brick-and-mortar establishments are now starting to rely on mobile apps to increase awareness and push promos at opportune moments. EMarketer predicts that smartphones will remain a primary driver of e-commerce, growing to 50 percent of total online sales by the end of 2017.

  1. Social networking

The traditional shopping model often involves friends and family looking through merchandise together and selecting after discussion. The lack of face-to-face interaction has restricted online trading in this respect. However, the gradual incorporation of social media into e-commerce seems to be changing things up a bit. Pinterest, for instance, is presenting potential customers a chance to explore the tastes of others and make shopping more interactive.

  1. Voice search

According to Merkle’s Digital Marketing Report, Google AdWords increased 19 percent sequentially in the first months of 2017, with product-listing ads being among the hottest trends. The continued popularity of mobile search has helped Google. The company says that 20 percent of its searches through smartphones are voice searches. Therefore, voice search is no longer an unfamiliar concept but an emerging trend for both shoppers and merchants

  1. Payment options

Payment services companies are consistently pushing for smooth e-commerce transactions. While credit cards remain the most popular means of accepting payments online, merchants now have other solutions to make use, including e-checks, mobile money transfers, and virtual wallets.

Payment processors like eMerchantBroker are now offering e-commerce merchant accounts that come bundled with all the services relevant to an Internet-based retailer. Making payments online has never been easier.

E-commerce has exploded in recent years, and it’s expected to get even more dominant in the retail world. Although brick-and-mortar establishments are far from becoming obsolete, a future where the internet has as much command of the market as physical stores is indeed possible.

Growth in digital marketing and benefits of data driven process

Improvement in online technology makes people to spread digital mode of advertising and replace by new strategies for flexibility and high profits. Effective marketing campaigns that complex consumers and digital marketing campaigns are improve in gradual manner. Social media, online survey and questioners are useful to promote the popularity of products and website cookies are effective in access the website without additional software. Active and passive job seekers in present culture prefer online boards and recruitment videos in different web links. Combine the different videos show the graphics importance in turn web development tools are useful in resolving the queries.

Cookies are useful to access the webpage without complications if stored in computers. Data share in website of is important and based upon data-driven advertising campaigns business clients improve the network. Marketing experts share the thoughts and online chat is useful in boost the audience support from various locations. Understand the capture data; target the right market, browsing skills and team of marketers bring more sales. Generate insights, buy goods and services as per expectations in turn mail address is useful to get regular benefits from Digital Graphiti team.

Support for business partners

Enhance the creativity of data driven advertising campaign and world of digital marketing gradually grow with modern professionals. Digital talent introduces the creativity into data driven marketing plans to grow with additional campaigns. With increase in demand for quality mobile cloud, operating system and web development process are process in effective manner. Graphics and design perform by recent programmers maximize the digital growth in different parts of world. Communications links are share by authorities in website make everyone easier to contact and resolve the complications in developing business to digital ways. Share the various organization in web promote the digital development and review feedback provide by different designers.

Search engines plays major role in reducing complications and comments are useful in enhance encryption of webpages. Word press development, responsive web design, business children safety and training courses make digital technology better. Hyperlinks brief in webpage remain unique and advertise the vacancy with qualified candidates. Receive jobs applications, short listing graduates and conduct interviews are simple with digital technology.

Insights from a Digital Marketing Agency for Small Businesses

Nowadays, many businesses consider the help of a trusted digital marketing agency crucial in the success of their marketing efforts.

With many consumers searching the Internet for anything and everything (from local places to dine in to Christmas gifts), the importance of having a digital footprint has become increasingly important.

If you are a small business still trying to make your mark, investing in the services of a seasoned digital marketing agency should rank high in your priority list.

What do small businesses stand to gain?

For starters:

Best Practices

The digital marketplace is vast.

That means there are many tools available at one’s disposal.

Employing only one method would prove counterproductive as the ideal online strategy should be comprised of several elements all working seamlessly together.

Case in point: if you want to create a blog profile to boost your site’s SEO, it would be ideal to also use three or more social media platforms and invest in display adverts.

Once you have visitors, your next objective would be to entice them to sign up to your e-mail marketing list using your landing page.

From there, you can get in touch with them regularly and forge a relationship with them so marketing becomes a lot easier.

While seemingly complicated, this is a job digital marketing agencies can easily help you out with as they know the best practices to apply to achieve the marketing objectives you have in mind.

Also, a digital marketing agency can give you a clear insight and advice on how each social media platforms work.

Understandably, each social media platform has diverse requirements.

For instance, while Twitter is all about short messages, Google+ users prefer longer messages.

Digital marketing agencies can also give you advice on some practices that are frowned up—buying of followers, buying links, and keyword stuffing to name a few.

While the aforementioned can provide short-term gains, they can prove counterproductive in the long run as it can get you banned or de-listed from Google searches.

Time Efficiency

Even if the best tools are employed (social media schedulers, etc.), a marketing campaign will still take time.

This would mean you have to set aside significant hours just to run the campaign.

You would also need time to learn how to use various tools just to get your marketing campaigns on the right track.

In other words, sans the help of a competent digital marketing agency, you can end up spending a lot of time, money, and effort learning how each social media platform works.

Fortunately, you can always get a digital marketing agency to do the job for you.

That would give you more time to devote to your business and attend to areas you are an expert at.

Doing so would also give you the luxury to maintain the ideal work-life balance, an important aspect that can greatly impact the quality and production level of your endeavor.

Cost Effectiveness

If you want to run a successful marketing campaign, you would need to use and invest in tools and resources.

However, this can be a concern especially if you don’t have the necessary training on how to use the tools and resources and the price is more than you can afford.

Fortunately, digital marketing agencies have access to these helpful tools and resources and they have the needed training on how they should be used.

And since they are aware of the best practices to employ, they can use the resources to achieve maximum benefit.

For instance, if you are considering running a LinkedIn campaign, a digital marketing agency can help you identify the best times to post an update.

They are also knowledgeable in terms of pay-per-click advertising and keywords and they know how to optimize the benefits of each.
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