Understanding Search Engine Optimization

Making the most out of your online presence is an important part of running a successful business. Understanding search engine optimization is a key part of this, and while the algorithms drive this tool are ever changing, there are some basic steps that you can take to make sure that your webpage is consistently appearing among the top results on every search engine.

The first step is to pay attention to the backlinks on your page. Throughout the ranking changes in search engine algorithms, this has remained one of the most important ranking factors in SEO. Ensure that your page is being linked by more popular domains and you have a better chance of your keywords ranking when people search for them. Next, focus on your page’s content. Try to post as much original content to your page as possible, and use keywords that you want related to your page. If you are unsure of how to create new content, you can seek out help from agencies or freelancers to make sure that you are getting new content up on your page daily. Pay special attention to the length of what is being posted as well, as there is a proven length between longer, more thorough content and better search engine rankings.

Design and optimize your website to provide a mobile-first user experience. Some search engine algorithms, such as Google, scan through mobile versions of websites instead of the traditional desktop version. If your website is well built and optimized for a mobile platform it will contribute to a higher ranking. Search engines are being optimized in this way as a response to the growth of mobile internet usage, which has now surpassed that of a traditional desktop. Along with this, you need to ensure that your page is fast. Search engines want to respond to user requests as quickly as possible, that means if your page is poorly designed and slow to load your rankings will suffer.

Finally, ensure that your webpage is protected with an SSL certificate encryption. Many search engines, such as Google have begun to mark pages without this encryption as unsafe, driving down their rankings in searches. Visitors also are more likely to choose a webpage that features an SSL certificate because they see it as a safer choice.

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